Help in choosing solutions
We can help you choose the right technological solutions for your marketing needs, and digital marketing in particular. Our expertise covers solutions for web analytics, UX analysis, conversion optimization, attribution and advertising performance measurement, as well as tools for monitoring and steering social networks orsocial listening, and tools for datavisualization, data mining or API libraries to interconnect your data.
We can also help you test or select the latest AI-based creative automation tools. By assessing your specific needs, taking into account your IT and budgetary constraints, drawing on our past experience and rationally comparing the solutions available on the market, we provide you with informed recommendations for choosing the best tool. Our personalized approach enables you to stay at the cutting edge of technological innovation and maximize the return on your license investment.
” The ecosystem of digital marketing software solutions, particularly SaaS solutions, is among the most prolific and extensive in existence. A rational choice based on an analysis grid adapted to the maturity of uses, and the needs and constraints of each company, is essential. “
Marc Mironneau, Director BU Data – Digital
Our supports Marketing
Studies and roadmap
Opportunity studies, digital service offer creation, digital roadmap maturity diagnosis.
Product design
OKR, Ecosystem Map, Personae, Focus Group and user test, Story map, Change, Marketing
Performance monitoring
Data mapping, steering model, KPIs, data visualization, reporting and governance
AI Marketing
Attribution models, audience scoring, lead prediction, Augmented Assistant, generative AI
Operational excellence
Steering, inter-agency coordination, selection assistance, agile methods, PMO
Usage adoption
Adopting and adapting to new technologies and tools, data culture
Marketing Home
Amplify the value of your marketing actions thanks to Digital and Data.
A project to entrust to us, meet our experts
Julien SAMARCQ
Directeur
Marc MIRONNEAU
Directeur, BU Data
Do you have a project in mind ?
Transforming your organization is a complex challenge requiring strategic vision, specific skills and unfailing responsiveness.
Axys is committed to meeting your needs as quickly as possible, and to providing you with customized solutions tailored to your specific challenges.
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