AI Marketing
Improve your customer knowledge, personalize your messages, better target your audiences to better engage your targets, we can help you take advantage of the various artificial intelligence models to generate transformation and customer satisfaction.
Our mission ?
You will provide holistic support (business, ethical, legal, technical, change) for the implementation of AI and generative AI use cases:
- Attributionmodels,
- audiencescoring, leadprediction,
- Augmented assistant,
- generative AI, content generation
“Whether for predictive analytics, media optimization, content generation or large-scale personalization, AI is an unprecedented acceleration factor for marketing, but one that requires a rigorous approach to implementation. ”
Marc MIRONNEAU, Director BU Data
Our customer’s cases
Operator
telecommunications
Supporting a major telecom operator in setting up a fraud and fragility score on its platform to improve detection of economically fragile people.
Major Czech
Czech automotive manufacturer.
Implementation of an audience scoring use case to improve the quality and volume of leads with an optimized acquisition cost for a major Czech car manufacturer.
Our supports Marketing
Studies and roadmap
Opportunity studies, digital service offer creation, digital roadmap maturity diagnosis.
Product design
OKR, Ecosystem Map, Personae, Focus Group and user test, Story map, Change, Marketing
Performance monitoring
Data mapping, steering model, KPIs, data visualization, reporting and governance
Help in choosing solutions
Solutions Analytics, Social listening, datavisualisation, UX, CRO, attribution et mesure publictaires, Lead management…
Operational excellence
Steering, inter-agency coordination, selection assistance, agile methods, PMO
Usage adoption
Adopting and adapting to new technologies and tools, data culture
Marketing Home
Amplify the value of your marketing actions thanks to Digital and Data.
A project to entrust to us, meet our experts
Julien SAMARCQ
Directeur
Marc MIRONNEAU
Directeur, BU Data
Do you have a project in mind ?
Transforming your organization is a complex challenge requiring strategic vision, specific skills and unfailing responsiveness.
Axys is committed to meeting your needs as quickly as possible, and to providing you with customized solutions tailored to your specific challenges.
Join the Axys family
Joining Axys means being part of a collective where we are proud to promote diversity and equal opportunities within our teams. Our differences are our strength!
Are you looking for a new challenge? We offer you an enriching candidate experience based on exchange and transparency. Axys is also an inclusive recruitment process that promotes difference and diversity.
