Marketing & digital

Every year, new trends and technologies emerge that redefine the way in which brands interact with their customers: the advent of new channels, new consumer expectations with regard to the environment and omnichannelity, the rise and impact of AI on marketing performance, the platformisation of services, etc.

Omnichannelity is a must, and involves an integrated, personalised customer experience across all channels, which has become possible thanks to Digital and Data.

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Our mission?

  • To work with you in this constantly changing world to take advantage of new opportunities and amplify the value of your marketing actions thanks to Digital and Data
  • Define new services using agile product design methods, design and digitise your customer journeys to ensure that your interactions are perfectly hybridised
  • Measuring, optimising and steering your marketing actions and advertising investments: we help you to make the most of your data andAI to effectively reach your targets and generate customer satisfaction.

Our marketing support

Études d’opportunité, création d’offre de services digitaux, diagnostic de maturité feuille de route digitale.

OKR, Ecosystème Map, Personae, Focus Group et user test, Story map, Change, Mise en marché

Cartographie des données, modèle de pilotage, KPI, datavisualisation, reporting et gouvernance

Modèles d’attribution, scoring d’audience, prédiction de leads, Assistant augmenté, IA générative

Pilotage, coordination inter-agences, aide au choix, méthodes agiles, PMO

Démarche d’adoption et d’adaptation aux nouvelles technologies et outils, culture de la donnée

Solutions Analytics, Social listening, datavisualisation, UX, CRO, attribution et mesure publictaires, Lead management

Un projet à nous confier, rencontrez nos experts

Julien SAMARCQ

Directeur, BU Data

Marc MIRONNEAU

Directeur, BU Data

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Nos experts vous accompagnent pour construire avec vous, un projet sur-mesure, qui répond à vos enjeux.

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