Marketing performance monitoring
To have an end-to-end vision of the performance and contribution of all your levers, you need to be able to navigate and take advantage of an ever-increasing amount of data. We support you in exploiting your data to improve your customer knowledge, deliver an engaging personalized customer experience and optimize your media investments.
Our mission ?
We help you manage the performance of your marketing strategies by developing a data-driven management model. We act on several levels:
- Mapping your data assets
- Identification of KPIs and definition of your steering model
- Data management and Datavisualization
- Reporting and governance
“The data framework and the various data storage, processing and dataviz solutions are at the service of business management and performance optimization, and not the other way around.
Julien Samarcq, Director BU Data – Digital
Nos cas clients
Group specialized in the manufacture
and distribution of wines and spirits/liquors
Support the group in the digitization of campaign briefs and tracking tables for all brands
Major Czech
Czech automotive manufacturer.
Data-driven management of marketing performance. Activity and campaign tracking and analysis. Implementation of attribution models, audience scoring and lead prediction.
Group specialized in the
tourism residences
Consolidate, automate and transform all media data on a single platform to ensure data quality and accessibility to different departments and markets.
Our supports Marketing
Studies and roadmap
Opportunity studies, digital service offer creation, digital roadmap maturity diagnosis.
Product design
OKR, Ecosystem Map, Personae, Focus Group and user test, Story map, Change, Marketing
AI Marketing
Attribution models, audience scoring, lead prediction, Augmented Assistant, generative AI
Help in choosing solutions
Solutions Analytics, Social listening, datavisualisation, UX, CRO, attribution et mesure publictaires, Lead management…
Operational excellence
Steering, inter-agency coordination, selection assistance, agile methods, PMO
Usage adoption
Adopting and adapting to new technologies and tools, data culture
Marketing Home
Amplify the value of your marketing actions thanks to Digital and Data.
A project to entrust to us, meet our experts
Julien SAMARCQ
Directeur
Marc MIRONNEAU
Directeur, BU Data
Do you have a project in mind ?
Transforming your organization is a complex challenge requiring strategic vision, specific skills and unfailing responsiveness.
Axys is committed to meeting your needs as quickly as possible, and to providing you with customized solutions tailored to your specific challenges.
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